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Sales / GTM · Sales · 01 · Weeks 5-6

Your GTM data machine

Lists, enrichment, and qualification - the data layer of outbound, rebuilt as scripts and skills you own instead of per-seat tools you rent.

  1. 01Your ICP, written down for machinesEncode your ICP as a scoring rubric Claude can apply45 min
  2. 02List building: Apollo & the sourcesPull targeted lists via the Apollo API from Claude Code90 min
  3. 03The enrichment waterfallBuild a cost-ordered waterfall: cheap first, expensive last90 min
  4. 04Scoring, dedup & CRM syncScore every lead with your ICP rubric automatically75 min