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Marketing · Marketing · 03 · Weeks 9-10

Search, answers & analytics

SEO in the AI-answers era (GEO/AEO), programmatic plays, and reporting that tells you what actually worked.

  1. 01Ranking in answers, not just resultsOptimize for AI Overviews, ChatGPT & Claude citations60 min
  2. 02Programmatic SEO with Claude CodeGenerate template-driven pages at quality, not spam75 min
  3. 03The marketing report that writes itselfPull your channel exports into one weekly report60 min
  4. 04Marketing capstone: the full engineRun brief -> research -> draft -> publish -> repurpose -> report120 min