How we built a platform she runs herself for PowerPause.
PowerPause sells fitness programs, and they needed the whole thing built from scratch: something to sell it, somewhere to deliver it, and a way to run it without a developer. We built the entire platform. A designed, hosted funnel sells the programs and takes payment through Stripe in tiers. A members platform delivers the whole course, every video, PDF, and meal plan, hosted and watchable right in the app. The owner runs all of it herself through an agentic admin: she changes the copy, colors, branding, and videos, and uploads new workouts, recipes, and meals just by asking the agent, no developer needed. Underneath sits the full account and email infrastructure: login, trials, free offers, and opt-ins. One platform that sells, delivers, and is hers to run, and they own all of it.
anfloy.
The challenge
PowerPause had programs to sell and no way to sell, deliver, or run them. They needed the whole stack built from scratch.
And it had to be runnable by the person who owns the business, not a developer. The hard part was not just building a course platform, it was handing the keys to a non-technical owner so she could change and grow it on her own, without us in the loop for every edit.
A funnel that sells
We designed and built a website from scratch, built to convert, and host it. It sells the programs and takes payment through Stripe, in tiers, so a visitor goes from landing on the page to a paid member in one place.
What each tier unlocks is wired straight into the platform, so buying a program and getting access to it is the same motion. No manual fulfillment, no handing out logins by hand.
The course, delivered
Behind the checkout is the members platform that delivers the whole program. Every workout video, every PDF, and every meal plan is hosted and streamed right in the app, gated so each member sees exactly the tier they paid for, with no leaving the platform to watch or read.
Access is tiered to match what each member bought, so the program they paid for is the program they see, organized and ready the moment they log in.
An admin she runs herself
The owner runs the entire platform herself, through an agentic admin. She changes the copy, the colors, and the branding, uploads new workout videos, recipes, and meal plans, and manages who can access which tier, all by asking the agent in plain language.
No developer, no tickets, no waiting on us. The platform is hers to evolve, and the intelligent agent does the work of maintaining it under the hood while she stays in plain language on the dashboard.
Accounts, trials, and email
Underneath it all sits the full account and email infrastructure. Login and sign-in, free trials and free offers, and email opt-ins, the flows that turn a visitor into a trial and a trial into a paying member.
It is the same plumbing we build into every product we ship: the boring, critical parts done properly, so the front of the funnel and the membership behind it actually hold together.
One platform, owned
The funnel, the course delivery, the agentic admin, the Stripe payments, and the email all run as one platform, in production.
PowerPause owns every line of it, deployed on their own cloud, and the owner runs it day to day on her own. We built the business in a box, and then handed her the keys.