How we built a signal-based outbound engine for The Voice Box.
The Voice Box had built a large, engaged LinkedIn audience and exactly one way to reach it. They wanted to turn that audience into pipeline and add email as a real, owned channel, built from scratch and built to run on its own. We built the whole motion in five days: an ideal-customer profile and a three-tier qualification system, a custom scraper that watches five hand-picked competitors and their own account, the offers and lead magnets, the email infrastructure, and the outbound itself. Every person is pulled from LinkedIn on a buying signal, scored against the ICP, sorted into a tier, enriched with a verified email, and pushed into Instantly, with Tier 1 also routed into LinkedIn outreach. A custom dashboard tracks every number: who was qualified, who was reached, who was pushed to the campaign. The first send landed an 11.4% reply rate against a 1 to 2% cold norm, booked 10 meetings, and now runs evergreen with agents that build the lead magnets and manage the inbox. They own all of it.
The challenge
The Voice Box had built a large, engaged audience on LinkedIn and exactly one way to reach it. The content worked. The channel was a single point of failure.
They wanted to turn that audience into pipeline and add email as a real, owned channel, built from scratch and built to run on its own. The hard part was never sending email. It was reaching the right people at the right moment, with something worth opening, instead of buying a cold list and hoping. That was the problem.
Built from scratch, live in five days
We built the whole motion from zero. It started with the strategy: an ideal-customer profile, and a three-tier qualification system that decides who is a Tier 1, who is Tier 2, and who is Tier 3, and exactly what signal sorts them.
Then the infrastructure. We stood up the email sending setup from scratch, built the offers and the lead magnets, wrote several outbound templates, and had the first campaign live in five days. Not a slide deck. A running system.
A scraper that reads the signal
Cold outbound fails because it ignores intent, and that is the part that matters most: reaching the right people at the right time. So instead of buying a list, we built a custom scraper that watches the right audiences. We hand-picked five competitors plus The Voice Box's own account, and the system reads the engagement, the people commenting, reacting, and following, the warm signals that say someone is in the market right now.
Every person it surfaces is scored against the ICP, sorted into a tier, and enriched with a verified email. Warmer signal means higher priority. The list is never random. It is built from people who just raised their hand.
One pipeline, every number tracked
The pipeline runs end to end. It pulls the person from LinkedIn on a signal, qualifies them, finds their email, and pushes them into Instantly for the outbound, with Tier 1 also routed into LinkedIn outreach for a second warm touch. The tools that enrich and verify the data are wired together so the handoffs happen on their own.
All of it surfaces on a custom dashboard built for The Voice Box: how many people were qualified, how many were reached, how many were pushed to the campaign, every number in one place. We A/B tested the lead magnets and the copy, so the campaign got sharper with every send.
The results
The first campaign hit an 11.4% reply rate. Cold email norms sit at 1 to 2%. It booked 10 meetings and built real pipeline off a single send, with copy and lead magnets strong enough to add to the brand rather than burn it.
And it does not stop. The campaign runs evergreen, on its own, with agents that build personalized lead magnets for each prospect and help manage the inbox, so the motion keeps producing without a person driving it. Even the replies that do not convert put the name in front of the right buyer, for free, as long as the copy carries real value.
One engine, owned
The ICP, the scraper, the qualification, the enrichment, the email infrastructure, the dashboard, and the agents run as one system, in production. It turns a LinkedIn audience into an owned outbound channel that reaches the right people the moment they show intent.
The Voice Box owns every line of it, deployed on their own cloud, and it runs as a second stream on the back end, whether or not anyone is watching.