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Notes on building AI agents.

Build logs, engineering deep-dives, and frameworks for buying AI, from inside an AI engineering firm shipping production agent systems for B2B teams.

Weekly1,200-2,500 wordsB2B founders + GTM leads

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Multi-Channel Sequencing: How to Build High-Converting GTM Sequences

Learn how multi-channel sequencing works, which channels to combine, how to build sequences, automate workflows, personalize outreach, and measure results.

GTM EngineeringSept 2026

AI EngineeringAI Agent Customization: The Levers That Actually Determine FitA breakdown of what AI agent customization actually means: knowledge grounding, brand voice, business logic, tool access, autonomy, and output format, and how deep each lever can realistically go.Sept 2026GTM EngineeringRevOps Consulting Engagements: How They Should Actually Be StructuredA practical guide to how a RevOps consulting engagement should run: phases, deliverables, governance, statements of work, and the handoff that determines whether the work outlasts the contract.Sept 2026GTM EngineeringTop GTM Engineering Tools for B2B Companies in 2026A category-by-category breakdown of the GTM engineering tools B2B companies actually use in 2026: data foundation, enrichment, reverse ETL, signals, orchestration, and CRM, with what each is actually for.Sept 2026AI AgentAI Automation Agency Pricing: What It Actually Costs in 2026A real, sourced breakdown of AI automation agency pricing in 2026: the six pricing models, typical cost by project tier, the cost drivers behind a quote, and the red flags worth walking away from.Sept 2026GTM EngineeringIdeal Customer Profile: Guide to Build, Score & Operationalize Your ICPLearn what an ICP is, how to build one from customer data, ICP vs buyer persona, scoring, examples, templates, and modern GTM use.Sept 2026GTM EngineeringHow to Build Signal-Based Systems: A Practical GTM Engineering GuideLearn how to build signal-based systems that detect buying intent, score signals, enrich accounts, trigger workflows, and automate GTM actions.Sept 2026GTM EngineeringClay-Based Outbound: How to Actually Build a Campaign on ItA practical guide to building outbound on Clay: list building, waterfall enrichment, Claygent research, personalization at scale, sequencing handoff, and the mistakes that waste credits.Sept 2026GTM EngineeringBuying Signal Timing Windows: How Long Each Signal Actually Stays WarmHow long each major buying signal stays worth acting on, job changes, funding, hand-raisers, hiring, and intent, with the check cadence for each and what kills the window.Sept 2026GTM EngineeringAI SDR vs GTM Engineer: What Is the Difference and Which One Do You Need?Compare AI SDR vs GTM Engineer roles, including responsibilities, skills, costs, workflows, use cases, and when your company should choose an AI SDR, GTM Engineer, or both.Sept 2026GTM EngineeringWhat Is a GTM Motion? Definition, Types, Examples, and How to Choose OneLearn what a GTM motion is, how it differs from GTM strategy and channels, the main types of GTM motions, examples, metrics, and how to build the right motion.Aug 2026AI EngineeringHow to Choose a RevOps Consulting Firm for Mid-Market SaaS in 2026A practical framework for choosing a RevOps consulting firm as a mid-market SaaS company: what to evaluate, the red flags to walk away from, real 2026 pricing, and how to pilot before committing.Aug 2026AI AgentAI Coding Agents: What They Are, How They Work, Use Cases, and Best PracticesLearn what AI coding agents are, how they work, how they differ from coding assistants, their use cases, benefits, risks, and how teams can deploy them safely in 2026.Aug 2026AI AgentAI Agent Architecture: The Core Components Every Agent Is Built FromA breakdown of AI agent architecture: the reasoning core, memory, tools, planning, and control loop that make up a single agent, and how they fit together in practice.Aug 2026AI AgentOrchestrating AI Agents in Production: What Changes Once It's LiveA practical guide to the operational challenges of running orchestrated AI agents in production: coordination, partial failure handling, observability, scaling, and safe rollout.Aug 2026GTM EngineeringFractional RevOps vs GTM Engineering: What SMEs Actually NeedCompare Fractional RevOps vs GTM Engineering, including responsibilities, costs, use cases, skills, and when an SME should choose one over the other.Aug 2026GTM EngineeringAgent UX Patterns: How to Design Interfaces for AI Agents People Actually TrustA practical guide to agent UX patterns: autonomy controls, transparency, confirmation flows, interrupt controls, and the design decisions that determine whether people trust an AI agent.Aug 2026GTM EngineeringFractional GTM Engineer vs Full-Time vs Agency vs SubscriptionA real, sourced cost comparison of the four ways to get GTM engineering work done in 2026: full-time hire, fractional engineer, agency retainer, and subscription tooling.Aug 2026

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